The power of critical marketing in tech start-ups can not be overstated. Take, for example, the sensational journey of Slack, a renowned work environment communication unicorn that improved its marketing narrative to burglarize the enterprise software market.During its very early days, Slack dealt with substantial obstacles in establishing its foot… Read More


In the ever-changing landscape of start-up business, having a Principal Marketing Policeman (CMO) can make all the difference. A skilled CMO brings vital proficiency to the table, from defining the business's identity to driving consistent growth. We will look at the importance of a CMO in a startup, including their role, benefits, timing factors t… Read More